Heather Blackhall Content Services

Generate Leads from content,
while you focus on running your business

Too much to say, not enough time? It’s hard to find the time for content creation alongside the day-to-day tasks of running a business.

Let me take care of it for you.

content Services

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Content Repurposing

Repurposing existing marketing content to help reach new potential clients. I've previously converted YouTube video content into blog posts and repurposed email marketing content for social media ads.

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Content Strategy

I can help you build a content marketing strategy tailored to your target audience and the channels they're most likely to use, as well as working with you to develop a content calendar to ensure a consistent flow of quality content/

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Proofreading & Editing

Checking the grammar, style and tone of your web, email and social media content to help you create copy for the best possible first impression.

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Blog Writing

Writing blog posts optimised to build your online presence and improve your search rankings.

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Newsletters

Curating the best content from your channels into regular newsletters, helping build brand authority, keep your audiences connected and convert leads.

ABOUT me

Freelance content writer for small businesses and startups

I'm a freelance writer with six years of experience in managing multi-channel communications and delivering content for newsletters, emails, social media posts and webpages.

As someone with experience of writing impactful long-form and short-form copy for a wide range of audiences and purposes, I help small businesses bring value to prospects and clients, generates leads and optimise web copy for search engines.

Client case study: propane fitness

50%

increase from the total number of website visitors from 7K to 14K.

84%

Increase in monthly page views from 500 to more than 3K.

50%

Increase in website views to 28K from 14K the previous year

“Before working with Heather, we were overwhelmed.”

“Before working with Heather, we were overwhelmed. We knew the immense value of SEO, but were so caught up in the delivery of our business that our content kept piling up.

“Now, thanks to Heather, we have a smooth content process that’s driving traffic and conversions to our site.

"She is an absolute pleasure to work with and her work is above and beyond any freelancers we’ve encountered.”

Yusef Smith, Co-Founder of PropaneFitness

I've been working with Propane Fitness - an online fitness business offering business mentoring for online personal trainers - over the last two years to develop content for their business pages and repurpose email marketing content for social media advertising.

Since I began working with Propane I've delivered a series of articles to help bring value to their existing audiences, attract new visitors to the website, and improve their SEO ranking. The development of their blog posts has helped boost engagement with their business mentoring and other business services across multiple channels. Within one year of working with them, website views and visitors had both doubled - with more than 80% of traffic coming from new visitors.

here's how it works 👇🏻

1.

You book a discovery call.

2.

I contact you ahead of time to find out a bit more about what you’re looking for so I can tailor our session to your specific business needs.

3.

During the call, I ask you questions to help determine how I can support you with your content needs.

4.

After our call, I come back to you with a personalised proposal based on your audience and content goals.

5.

If you choose to work with me, we'll catch up again to talk through how you'd like to work with me and agree on expectations.

6.

Once we’ve agreed on some key objectives, I work with you to make sure I meet these within an agreed timeframe.

And that's it! Every client is different, and I’ll work with you to figure out the best way for us to work together. But I know that time is precious for most business owners. That’s why my discovery call is designed to find out as much as possible about you and your business early on, so you don’t need to spend hours in meetings with me further down the line.

 

Get in touch

Sign up for a discovery call via the calendar below or send me an email.

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access free content writing tips and resources

New to content writing? Want to know how to streamline content creation? Head over to my buymeacoffee page for free tips and resources.